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<title>Blog Feed | Engage Careers</title>
<description>Blog Feed | Engage Careers</description>
<link>https://enterprise-demo.fxrecruiter.com</link>
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<title><![CDATA[What does Google for Jobs mean for recruiters?]]></title>
<link>https://enterprise-demo.fxrecruiter.com/blog/what-does-google-for-jobs-mean-for-recruiters</link>
<description><![CDATA[Google for Jobs launched in the UK in July 2018 and like most things Google do, it aims to change the digital landscape. This is the start of their play for the recruitment sector. So what does it mean in practice? Is it a technical problem or a content problem? Both. Read on…

Before we all jump on the latest bandwagon, it’s worth understanding what it all means and how it works. It’s not that complicated.

What does it mean in practice?

There is a particular way that jobs need to be coded up to be picked up by Google for Jobs. We’ve looked at that and built the schema into the latest releases of our software. So that’s one box ticked.

And more specifically?

Google is a great big machine, stuffed full of subtle, constantly-refined rules for answering the simple question: “What makes a web page interesting?” And in doing that it behaves surprisingly like a human. It’s not a question of tricking Google to list you, it’s more about making your jobs easy to find and giving the job information job hunters need. We handle the techie bit that exposes the data so it can easily be found, the rest is up to you. That part is the same answer it’s always been: write well for a human audience. Write good job ads that will capture the imagination of the job seeker and accurately describe the role being offered.

Downsides?

Google for Jobs has a long list of required fields and some of these you may not want to share, eg the schema asks for job street address and job postcodes. Most recruiters agencies will not want to share these details. It looks like these fields will throw up a&nbsp;warning&nbsp;when missing, rather than an&nbsp;error. It also looks like these fields are not validated, meaning the data can be fudged slightly, ie just show the town rather than anything more specific.

Check your site

There’s a useful data validation tool from Google here:
<a href="https://search.google.com/structured-data/testing-tool/u/0/">https://search.google.com/structured-data/testing-tool/u/0/</a>

where you can add a job URL and see if it passes the test for useful data.

Bring your site up to date

All our most recent Version 5 and 6 sites have Google&nbsp;Structured Data to allow the jobs to be&nbsp;read&nbsp;by Google built in. After that it’s up to Google what it&nbsp;does&nbsp;with the jobs and whether it decides to feature them. All we can do is make the jobs available in the best shape we can – Google ‘decides’ whether to feature them.

Older sites may be updated at fairly nominal cost price – ask the&nbsp;<a href="mailto:support@reversedelta.com">Support Team</a>&nbsp;about this.

Crystal ball time

This change helps level the playing field somewhat about ‘being found’ and ranking above or below competitors. If everyone uses the schema, jobs start from the same place and other factors inevitably come into play – the things you should be doing anyway. Looking further ahead, do Reed’s listings go above yours if they have the same content (because they’re more ‘important’ / have more jobs)?

And the big question – how long until Google start charging to promote jobs?&nbsp; In the same way that you currently have organic and paid listings for regular sites …and the difference isn’t always obvious.
]]></description>
<pubDate>Mon, 11 Oct 2021 00:00:00 +0000</pubDate>
<guid>https://enterprise-demo.fxrecruiter.com/blog/what-does-google-for-jobs-mean-for-recruiters</guid>
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<title><![CDATA[Moz’s “SEO “Dinosaur” Tactics That You Should Retire” – a great read.]]></title>
<link>https://enterprise-demo.fxrecruiter.com/blog/mozs-seo-dinosaur-tactics-that-you-should-retire-a-great-read</link>
<description><![CDATA[I try to avoid just reblogging others’ content but draw the line when:


	I really know that my readers are not likely to see it elsewhere
	I know that my readers are really in need of seeing it
	It’s very good!


So with that in mind, I want to show you the latest thinking from the SEO people who are not as&nbsp;hard of thinking&nbsp;as some of the other ‘SEO People’ who are so willing to give you that free report of how your site is under-performing.

Rand Fishkin from Moz – people clever SEO guys – has done a great Whiteboard Friday piece on trying to get you to not focus on outdated things and look at what’s really important in today’s world.

He blows some good old fashioned cr*p out of the water like ” obsessing about keyword placement in certain tags and certain areas. For example, spending inordinate amounts of time and energy making sure that the H1 and H2, the headline tags, can contain keywords, making sure that the URL contains the keywords in exactly the format that you want with the hyphens, repeating text a certain number of times in the content”

A very good watch – and&nbsp;<a href="https://moz.com/blog/seo-dinosaur-tactics-to-retire" rel="noopener" target="_blank">read the full article here</a>


]]></description>
<pubDate>Mon, 11 Oct 2021 00:00:00 +0000</pubDate>
<guid>https://enterprise-demo.fxrecruiter.com/blog/mozs-seo-dinosaur-tactics-that-you-should-retire-a-great-read</guid>
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<title><![CDATA[One key tip to get more clicks on your job postings: include salary data!]]></title>
<link>https://enterprise-demo.fxrecruiter.com/blog/one-key-tip-to-get-more-clicks-on-your-job-postings-include-salary-data</link>
<description><![CDATA[Let’s imagine that you, the reader, are searching for a new job. You find a position at what looks to be a great company that ticks all the boxes you’re looking for. You have all the experience required for the role and to top it all off it looks like the sort of place where you could really thrive and expand on your skillset.

You brush up your CV, proofread your cover letter and you excitedly hit apply. A few days later, a recruiter or hiring manager comes back to you and a conversation starts, and all seems to be going well. Then the recruiter mentions the salary, which was not listed in the job description — and it’s £5,000 per year less than what you already make. It doesn’t bode well and for the serious job seeker, it’s a red flag. Conversation over.

That’s why providing a salary guide is essential to a successful recruitment drive. The salary alone is a big part of why any candidate applies for any position. When discussing a new hire, many clients will focus on the profile of their ideal candidate, with a list of skills and talent that they would like to see from said candidate. In some cases, the conceptualisation of what that ideal candidate might want in return can be lacking — even in a troubled economic market like the one we’re currently experiencing, high-quality talented employees will always have leverage when it comes to negotiations.

<a href="https://reversedelta.com/wp-content/uploads/2021/04/Job-Application-Form-on-Mobile-5000x3333-1-scaled.jpg"></a>Encourage your clients to include a salary guide, even if it is not set in stone for them just yet; a salary guide will go a long way to satisfying the curiosity of said high-quality candidates. Adverts with a salary guide will encourage more applications – and better ones too. A high-quality candidate who is out of reach, pay-wise, won’t have wasted their time on a conversation that ends when the salary question is brought up (which in turns leaves them with a bad impression for the future!).

There are, of course, legitimate reasons why an employer might want to leave a salary guide out of a job description. Some employers believe that it cuts out salary-chasers by focusing the search on those who are explicitly interested<a href="https://www.macslist.org/money-and-benefits/why-employers-dont-include-salary-job-posts-what-you-can-do-about-it">&nbsp;in the job</a>. Others believe it lessens the risk of tensions arising between<a href="https://www.flexjobs.com/blog/post/why-isnt-salary-always-listed-on-a-postin/">&nbsp;existing employees and the incoming hire</a>. These are valid concerns.

But a job description is ultimately about getting the right type of candidate to apply. A salary guide encourages those who fit the pay grade and are more likely to perform at the level expected, whereas the words ‘DOE’ (Dependent on Experience) and ‘salary negotiable’ won’t work on such candidates. Not only that, but you should consider what other types of benefits the client can offer. Benefits, location, contract type (permanent, part-time, temp, interim), development and career progression opportunities — these are all essential ingredients to finding the right candidate. The more boxes of theirs you tick, the more of yours they are likely to tick.

Our FXRecruiter platform can be hugely helpful in building a job description that job seekers will click on, by making it easy to configure a description to include all the relevant details. Find out more<a href="https://reversedelta.com/fxrecruiter/">&nbsp;here.</a>
]]></description>
<pubDate>Mon, 11 Oct 2021 00:00:00 +0000</pubDate>
<guid>https://enterprise-demo.fxrecruiter.com/blog/one-key-tip-to-get-more-clicks-on-your-job-postings-include-salary-data</guid>
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